It is important to keep your name short and descriptive.
A good website address should be easy to memorize and difficult to spell incorrectly.
If you want to use the name of your brand as the site name, make sure to place keywords that clearly describe your business and location in the title of your first page.
Another way is to use the keywords in the domain name. For example simple-website-builder.com or vegan-pizza-oakland.com
Think about the words and phrases people will use to look for your website on Google.