POP #4 What is a Keyword Variation in POP?

POP Keyword Variations Explained

A variation is a term that is essential to support your main keyword. Variations will often be the plural form of your keyword, an extremely close synonym, or a part of your main keyword phrase.

Keyword Variations help you rank for your main keyword
- POP does not aim to help you rank for variations.

We do NOT recommend removing variations except in the following cases:
• Remove any words or symbols that are not part of the alphabet of your website’s language.
• Remove competitor brand names.