A variation is a term that is essential to support your main keyword. Variations will often be the plural form of your keyword, an extremely close synonym, or a part of your main keyword phrase.
Keyword Variations help you rank for your main keyword
- POP does not aim to help you rank for variations.
We do NOT recommend removing variations except in the following cases:
• Remove any words or symbols that are not part of the alphabet of your website’s language.
• Remove competitor brand names.