What is POP?
PageOptimizer Pro is a search engine optimization tool that helps website content writers optimize their pages for better appearance in Google search results.
POP aims to take the guesswork out of writing for the web by analyzing Google search results, and your website's competition, to provide you with easy to follow advice. POP can help you write new text and titles for your website, or help you optimize your existing content.
What is "On Page SEO"
On Page SEO is the process of optimizing web pages to be more relevant to what people using search engines are looking for, and more helpful to visitors when they arrive.
The key elements in On Page SEO include the search engine title, page and block titles, page name, ordinary text, links, and image descriptions.
POP's score for your website is an On Page optimization score, and the recommendations POP makes are only for elements which you can easily edit in SimDif.
Search engines like Google look at keywords and other on-page SEO elements to understand whether a page matches a user’s "search intent". If the page is seen as relevant and useful, Google includes it in search results.
The "rules" can change from time to time, but Google always prioritizes user experience, and recommends that website creators focus on "people-first content."