Why Your Business Needs a Website
(even if you're on social media)

New small business owners have a lot of questions to answer. One of the biggest is:

Do I really need a website if I already have social media pages?

Social media pages are not enough

While platforms like Facebook and Instagram can help you build a following, they have some important limitations. They are poor tools for curating your products, services, and events, because they give you very little control over how people see your brand and content. Your posts compete with a flood of others, and you are at the mercy of their algorithms and ever-changing features.

A website gives you complete control over how you present your brand, products and services to your audience.

5 Reasons to make a website for your business

1. Full creative and feature control
Present your products, services, and story in a way that directly answers the needs of your audience. No more fighting for attention in a fast moving newsfeed. Write a blog, integrate e-commerce, share your portfolio, make your site multilingual, customize your contact forms, and more – things that are difficult or impossible to do on social media.

2. Be found in search results
Social media pages rarely appear in search results. With your own website, if you do the SEO work, you'll appear in Google far more often, and people will find you when they are actively looking for what you offer.

3. Make a home for your brand
A website can showcase your brand and content in a way that fits what you and your customers like. Use social media to bring people to your website, and messenger app links to give people easy ways to contact you.

4. Build trust and professional credibility
A website can instantly make your business look more legitimate and trustworthy. With all your information in one place, it supports your brand, identity and activity in a way that social media can't.

5. Create a long-lasting presence
While social media posts quickly fade into the endless scroll, a website provides a lasting online presence for your content, products, and services. A well-maintained website can keep attracting new visitors over time, and can be the place that your returning clients know and appreciate.

Promote your business on Google

The key to promoting your business on search engines is to create a well-organized and useful website. Updating your content often also helps keep it fresh for your returning audience. You can use Google Analytics to understand which pages are visited and whether visitors have come from Google search, Facebook, Instagram, or from your advertising.

Integrate your marketing efforts

Whether you use email newsletters, social media marketing, Google Ads or printed media, your website is the best place to point everything towards. Use your website to host blog posts, e-books, and videos, and lead people to your most important content through email newsletters and social media campaigns. Paid advertising can also bring visitors to specific "landing" pages on your site.

Bring people to your website to fully understand what you offer, so that they can decide to contact you, work with you, or buy from you.

Use social media to support your website

Find out which social media platforms people similar to your clients use, and share your website on these networks. Make sure to include your website address in “About” sections.

Link back to social media pages from your website to let visitors see what others like about your business.

Choose social networks based on their strengths – for videos, images, products, or articles – to better communicate with your clients.

The dark side of social media

Social media platforms are designed to maximize engagement, making your posts compete with a constant stream of others. Unless you pay for increased visibility, only a fraction of your own followers will see your content. Even if people do see your posts, think about the fleeting context in which they see them.

Social networks are difficult spaces to present complex information or build meaningful connections with customers.

Creating your own website is easier than you think

Many people imagine building a website to be a daunting technical task. In reality, the most challenging part is writing content that resonates with your audience and helps you rank in search engines. Since you know your business better than anyone, you are likely the best person to create your website.

• To write good website content, you first need to understand the language your potential visitors use when looking for what you offer on Google.
• When you know the questions your visitors will have in mind when they arrive, you can create pages to answer as many of those questions as possible.
• Design your homepage and menus so that your website makes sense as a whole.

SimDif makes creating a website easy, with an Optimization Assistant that checks every detail before you publish, so you can launch your site with confidence.

Why Choose SimDif?

• SimDif helps you find the right balance between creating a website that reflects your unique business and meeting the needs and preferences of your clients.
• Everything in SimDif is designed to help you clearly organize what you want to convey to your audience while optimizing for search engines.
• All technical aspects of web design, including SEO, are either automatic or are explained so that you can easily make the right decisions.

SimDif is one of the easiest, quickest and still serious ways to build your home on the web.