# What's New at SimDif - Autumn 2025

> **Context**: a page from simdif.com.
>
> **Topic**: Recent updates to SimDif features, AI integration, and the launch of a new educational blog.
>
> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_68932c1803b47.jpg)

August 4, 2025

## Call-to-Action, Social Media, and Communication App Blocks Now Available in Starter Plan

Specific types of content blocks — including Social Media, Communication App, and Call-to-Action (CTA) buttons — are now included in the SimDif Starter (Free) plan. Previously restricted to paid tiers, these features are now accessible to all users to facilitate visitor engagement.

These blocks allow site owners to connect with visitors via platforms such as Facebook, WhatsApp, and Line. Call-to-Action buttons can be used to guide visitors toward specific interactions, such as contact forms, sign-up pages, or additional information. These button-based content blocks are located in the "Standard" tab of the SimDif block editor.

![](https://images.simdif.com/block_img/sd_689328adb7515.jpg)

## Implementation of AI in SimDif

The Simple Different Company has integrated AI into SimDif over the last two years. The approach focuses on using AI as a tool to assist the website-building process rather than replacing the user's editorial control or creativity.

This AI integration is embodied in Kai, SimDif's built-in AI advisor. Kai helps users refine their content, develop ideas, and improve SEO, but does not generate website content autonomously. Users maintain control over their site's voice while receiving suggestions from the assistant. Further details on the company's approach can be found on the [Ethical Use of AI](https://www.simple-different.com/en/ethical-ai.html) page.

![](https://images.simdif.com/block_img/sd_68932a643c26c.jpg)

## Launch of the SimDif Blog

The Simple Different Company has launched an official blog to provide educational content regarding website building fundamentals and the functional differences of the SimDif platform.

Initial articles include:
*   **Fundamental Principles for Website Improvement**: Guidance on strengthening site structure and content.
*   **Mobile-Complete Workflow Case Study**: A profile of a user (Sarah Martinez) building a business website entirely on a smartphone. This highlights SimDif’s capability to handle the creation, design, and publishing of a site through its mobile apps with the same feature set as the browser-based builder.
*   **Efficiency in Website Building**: An analysis of seven specific ways SimDif simplifies the site creation process.

The blog can be accessed at [the SimDif Blog](https://www.simdif.com/en/blog.html).