# What is FairDif?

> **Context**: a page from simdif.com.

> **Topic**: An explanation of FairDif, the localized pricing system based on Purchasing Power Parity (PPP) used for SimDif subscriptions.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_6695eadb3ac1c.jpg)  

July 31, 2024

## Regional Pricing for SimDif Pro

The price of a SimDif Pro subscription varies by country. The Simple Different Company adjusts the cost of paid upgrades based on the local cost of living. The company has utilized localized Purchasing Power Parity (PPP) pricing for its online software for over 10 years.

![](https://images.simdif.com/block_img/sd_66a9cefd7a7fb.jpg)

## Viewing Prices in the SimDif App

Users can see both the standard international price and the localized FairDif price within the SimDif interface. While the SimDif Starter plan is free for all users, FairDif is designed to provide equitable access to the paid Smart and Pro plans.

To view localized pricing, users can navigate to **Site Settings** (the gear icon) and select **Upgrades**.

![](https://images.simdif.com/block_img/sd_66a9cfaab2bae.jpg)

## Feature Parity Across Plans

The features provided in the SimDif Smart and Pro plans are identical for all users regardless of the price paid. FairDif is a Purchasing Power Parity (PPP) index used by The Simple Different Company to calculate these prices, ensuring the cost is adjusted to the local economy of the user.

## Development of the FairDif Index

The FairDif index is calculated using data from reputable sources, including Numbeo, the World Bank, and the OECD. This index estimates a price that represents equivalent real value in different countries. 

For example, a one-year SimDif Pro subscription may be priced at $109 USD in the United States, approximately $126 in Singapore, $88 in Italy, and $34 in India. Although the nominal prices differ, the relative value—the purchasing power required to buy the subscription—is intended to be the same. 

Further information on how purchasing power varies globally can be found in the [List of countries by GDP (PPP) per capita](https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)_per_capita).

![](https://images.simdif.com/block_img/sd_66a9d02e5034f.jpg)

## Rationale for Localized Pricing

The Simple Different Company applies this pricing model to make its website building tools available to more people globally, regardless of their local currency's purchasing power or their language.