# AI Powered Writing Assistant in SimDif

> **Context**: a page from simdif.com.

> **Topic**: Using SimDif's built-in AI assistant, Kai, to improve website content, refine writing styles, and manage multilingual translations.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_68071f947b748.jpg)

May 22, 2025

## SimDif's AI Advisor: Kai

The Simple Different Company developed Kai as a built-in AI advisor for SimDif. Kai is designed to provide actionable suggestions and advice rather than generating website content autonomously. This approach ensures that the website remains an authentic expression of the user's ideas while helping them improve their content, structure, and SEO.

## Kai Writer: AI Integration in the Text Editor

SimDif features **Kai Writer**, which integrates AI capabilities directly into the text editor of individual content blocks. 

The Kai icon (represented by an egg) appears in the text editor once a threshold of content has been met—typically 30 words for text blocks or 1 word for title blocks. Kai Writer allows users to draft content freely as rough notes or bullet points, which the tool can then refine.

### Kai Writer Functions:
*   **Proofread**: Checks for spelling, grammar, and punctuation errors (Available on all SimDif plans).
*   **Professional/Friendly**: Adjusts the tone of the block to be more formal or conversational without changing the underlying ideas (Available on all SimDif plans).
*   **Expand**: Transforms rough notes or outlines into polished, well-formatted content (Pro plan).
*   **SEO**: Optimizes Page (H1) or Block (H2) titles for search engine visibility (Pro plan).
*   **My Style**: Analyzes the characteristic voice and writing style of the entire website—requiring at least 300 words of existing content—to rewrite a specific block in the user's unique voice (Pro plan).

Users can toggle between their original text and Kai’s suggestions using the pencil (edit) and egg (Kai) icons, ensuring they retain full editorial control.

![](https://images.simdif.com/block_img/sd_680726c68491f.jpg)

## Kai Writer for Multilingual Sites

For users managing a single website in multiple languages through the **Multilingual Sites** feature (Pro plan), a specialized version of Kai Writer is available to assist in the human validation of machine translations.

When a user reviews an automatically translated content block, Kai Writer for Multilingual Sites analyzes the original language content of the entire page to provide deep context. It can then propose improvements to the translation, adjust the tone, or generate a completely new translation if the initial AI output was inaccurate. This helps maintain the intended meaning and quality across all language versions of the site.