# Why Links Matter for Your Website (and How to Add Them)

> **Context**: a page from simdif.com.
>
> **Topic**: The importance of internal and external links for user experience and SEO.
>
> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_69b1165e22c03.jpg)

## Your website is part of something bigger

Beyond the individual content of a page, links shape how visitors and search engines experience a site. Links provide the structural connections of the web. Every time a page connects to another—whether internally within the site or externally to another destination—it creates a path for users. Additionally, when external websites link to a site (backlinks), search engines like Google interpret this as a signal of authority and relevance.

![](https://images.simdif.com/block_img/sd_69b117791c50c.jpg)

## How to link between pages on your website

Internal links help visitors find information and demonstrate to search engines how content is organized.

From a visitor's perspective, navigation needs change depending on the device. In the SimDif interface on a computer, the navigation menu is typically visible in a column. However, on a smartphone, the menu is often contained within a "hamburger" menu button. SimDif's mobile-complete workflow ensures that even when a site is built entirely on a phone, users can easily place links directly within the text to guide visitors without forcing them to open the menu.

**Adding links in SimDif is straightforward**
When editing text within a block, users can highlight specific words, select the chain icon, and choose a destination page. Clear link text, such as "See our weekend workshop schedule" instead of "click here," improves usability.

**Mega Buttons make important connections stand out**
A [Mega Button](https://www.simdif.com/en/faq/what_are_mega_buttons_and_how_do_i_use_them.html) is a specialized content block in SimDif that links to another page on the site while automatically displaying a preview of that page's content. This allows visitors to see what a page contains before tapping, which is particularly effective on a homepage for guiding users to high-priority sections.

**A good test of your links and buttons**
A well-linked site should be navigable even without a main menu. If a visitor can find their way through the site using only the links and buttons within the page content, the internal linking structure is effective.

![](https://images.simdif.com/block_img/sd_69b119958ca69.jpg)

## Why linking to other websites helps your visitors

Providing external links to helpful resources can build trust with visitors by demonstrating expertise and a focus on visitor utility.

For example, a guesthouse website might link to a local restaurant guide, or a tutor might link to third-party practice resources. External links can also connect visitors to the site owner's other platforms, such as a blog, a YouTube channel, or social media pages.

![](https://images.simdif.com/block_img/sd_69b11a5ed76ab.jpg)

## When other websites link to yours, Google notices

Backlinks serve as recommendations from other websites. When a trusted site links to a SimDif site, it signals to Google that the content is worth visiting. The quality and relevance of these links are more important than the total quantity.

**Where can you find good backlinks?**
* **Google Business Profile**: Linking a site here ensures it appears on Google Maps for local searches.
* **Professional and Local Directories**: Many regions and industries offer free business listings.
* **Review Sites**: Profiles on platforms like TripAdvisor or Yelp should include the website URL.
* **Social Media**: Profiles on Facebook, Instagram, and YouTube provide valuable links back to the main website.
* **Link Exchanges**: Collaborating with other local businesses to link to each other's sites can be mutually beneficial.

![](https://images.simdif.com/block_img/sd_69b11c77205f4.jpg)

## Get a quality backlink from the SimDif Directory

Users with a SimDif Smart or Pro plan can list their website in the SimDif Directory. This directory features over 400 categories, providing a high-quality backlink from an established source that helps search engines discover the site. The directory listing also allows for the inclusion of a business address, logo, social media profiles, and opening hours in a format optimized for search engines.

## One connection at a time

Improving a website's connectivity can start with small steps, such as adding a single link between related pages or ensuring the site is listed on a Google Business Profile. Over time, these internal and external connections make the website easier to find and more useful for visitors.

![](https://images.simdif.com/block_img/sd_69b11b254e343.jpg)