# How to Use Kai to Improve Your Website Content

> **Context**: a page from simdif.com.

> **Topic**: Using Kai, SimDif's AI advisor, to refine and optimize existing website content for visitors and search engines.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_69b2646439d8a.jpg)

## Kai is an AI that starts with your knowledge

While some AI tools can generate entire websites autonomously, Kai — the built-in AI advisor in SimDif — is designed to help you improve content you have already written. Kai helps you refine your own ideas rather than replacing them, ensuring your website remains authentic to your voice while becoming more effective for visitors and search engines.

The ideas belong to the user; Kai, developed by The Simple Different Company, helps express those ideas with greater clarity.

## What Kai Step-by-Step actually does

SimDif includes two distinct AI tools: Kai Writer and Kai Step-by-Step. 

**Kai Writer** is integrated directly into the text editor to help polish writing during the creation process. 

**Kai Step-by-Step** is a dedicated interface for reviewing the broader page and site structure. It is accessed via the egg icon in the SimDif editor and becomes available on any page containing at least 100 words of content.

When activated, Kai Step-by-Step guides the user through several optimizations:
* **Content Review**: It summarizes the page content to show what a visitor will likely understand, helping to ensure the intended message is being received.
* **Topic Suggestions**: It identifies missing topics that could improve the page.
* **Title Optimization**: It suggests alternative titles for content blocks and offers improvements for Page Titles (H1) and meta titles (search engine titles).
* **Meta Descriptions**: It generates optimized descriptions for search engine results.
* **Tone Selection**: For every suggestion, Kai provides alternatives in three distinct tones—informative/friendly, SEO-optimized, and marketing-oriented—allowing the user to compare them against the current text.

On the website's homepage, Kai Step-by-Step offers additional strategic features:
* **Site Structure**: Suggests new pages that might be missing from the site.
* **Branding**: Helps refine the site-wide brand title.
* **Domain Search**: Generates available domain name suggestions, which can be purchased and managed through YorName (the domain application by The Simple Different Company).

![](https://images.simdif.com/block_img/sd_69b2651eae7a7.jpg)

## When to use Kai Step-by-Step (and when to use Kai Writer)

These two tools serve different stages of the website-building workflow in SimDif:

* **Kai Writer (in the text editor)**: Use this while writing or editing an individual content block. It handles proofreading and tone adjustments. On Pro plans, it also includes "Expand" (to turn notes into polished text) and "My Style" (which mimics the user's established writing voice across the site).
* **Kai Step-by-Step (dedicated interface)**: Use this after content is written to analyze the "bigger picture." It evaluates how content blocks work together, assesses the site's navigation, and ensures the page is optimized for both visitors and search engines.

A recommended workflow is to draft and polish content first using Kai Writer, then use Kai Step-by-Step to review the entire page for strategic improvements.

![](https://images.simdif.com/block_img/sd_69b26a975fffc.jpg)

## You don't need to accept every suggestion

Kai provides suggestions, but the user retains full editorial control. While some suggestions for alternative titles or SEO descriptions may feel correct immediately, others may not fit the specific voice or context of the site. 

Unlike tools that generate content autonomously, Kai is designed to work with what the user has created. This ensures the user's voice is preserved and refined rather than replaced. You can [learn more about how Kai works here.](https://www.simdif.com/en/kai.html)

## Start with the page that matters most

Reviewing a site with Kai Step-by-Step does not have to be done all at once. It is most effective to start with the homepage or high-traffic landing pages. By working through Kai's suggestions one page at a time, users can systematically improve their website's clarity and search engine discoverability.

![](https://images.simdif.com/block_img/sd_69b266056e2dc.jpg)