# How to Start Writing Content for Your Website

> **Context**: a page from simdif.com.

> **Topic**: Guidance on initiating the website copywriting process using SimDif's block-based editor and AI-assisted tools.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_69e5e9d34ce20.jpg)

## You don’t have to write your whole website at once

Writing content can be a significant hurdle when starting a website. SimDif (the website builder application made by The Simple Different Company) addresses this by utilizing content blocks rather than empty pages. 

In SimDif, a "block" is the fundamental unit of both page content and layout. Each block holds a specific type of content—such as a title and text, an image with a caption, or a video. Instead of writing a complete website simultaneously, users fill in individual blocks one at a time. These blocks are independent, meaning they can be rearranged or reordered in the chosen sequence at any time without affecting the content within them.

![](https://images.simdif.com/block_img/sd_69e5e94674260.jpg)

## Your first draft doesn't need to be perfect

Attempting to achieve perfection often prevents websites from being finished. Users are encouraged to write naturally, as if explaining their business or project to a friend or customer. Capturing initial thoughts—even as short phrases or incomplete notes—is more important than immediate polish.

**Regarding the use of generative AI for website content:**

While tools like ChatGPT can generate text, they often produce generic business language. Visitors typically look for an authentic voice that reflects the site owner's actual personality and expertise. This authentic approach is also beneficial for search engine optimization. 

While SimDif cautions against letting AI write the entire site autonomously, it provides an AI-integrated solution for thoughtful content refinement through its built-in assistant, Kai.

[AI can be wonderful when used thoughtfully](https://www.simdif.com/en/blog/avoiding_the_trap_of_generative_ai.html), which is why SimDif includes Kai.

![](https://images.simdif.com/block_img/sd_69e5e93ba67e3.jpg)

## How Kai helps you write for your website

Kai is SimDif's built-in AI advisor, accessible via the egg icon in the interface. Kai helps users improve their own content and develop ideas rather than generating content autonomously.

Within the text editor, a specific tool called Kai Writer assists with the following:
*   **Proofreading**: Checking spelling and grammar.
*   **Tone adjustment**: Helping text sound more "Professional" or "Friendly."
*   **Content Expansion (Pro plan)**: In the Pro plan, the "Expand" function can transform rough notes or shorthand into polished, well-written sentences.

Kai preserves the user's editorial control and voice, offering suggestions while help is needed.

![](https://images.simdif.com/block_img/sd_69e5e9ffbeb7d.jpg)

## Why your authentic voice works better than business language

It is common to attempt to mimic the formal language of other websites or rely on AI for business-like prose. However, using a simple, conversational, and warm tone helps build a genuine connection with visitors.

By starting with the user's original words and intentions, Kai can refine the content while maintaining the site owner's unique voice.

![](https://images.simdif.com/block_img/sd_69e5e9f769848.jpg)

## One block at a time

Building a website in SimDif involves adding and filling content blocks incrementally. Users can open a page in the SimDif app (available for iOS, Android, and web browsers) and begin by adding a few sentences to a block. 

Kai is available to help polish these words and review progress as the site develops. Taking the first step by filling a single block makes the rest of the writing process more manageable.