# How to Get Your Website Seen on Google and Social Media

> **Context**: a page from simdif.com.
>
> **Topic**: Managing website metadata and search engine visibility using SimDif's built-in tools and Kai AI advisor.
>
> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_69b0f9f0413e5.jpg)

## Website Previews on Google and Social Media

Before a visitor clicks through to a website, they encounter a preview. On Google Search, this consists of a title and a short description. On social media platforms, the preview typically includes a title, description, and an image. These previews represent the first impression of a business or project. Users can control the content of these previews to encourage higher click-through rates.

## Writing Website Metadata in SimDif

When a site appears in Google search results, it displays a preview including a title, a short description, and occasionally the site name. 

In SimDif, these elements are controlled through the Metadata settings, accessed by selecting the "G" icon at the top of any page. This interface allows the user to manage several fields:

**Title for Search Engines**: This is the meta title tag that Google displays as the headline in search results. It is independent of the visible Page Title (H1). It is most effective when using keywords and phrases that potential visitors are likely to search for.

**Description**: This is the meta description that appears below the title in search results. It should consist of one or two clear sentences describing the page content.

**Name/address of the page**: This field manages the URL slug (the final part of the web address). While the homepage is typically designated as "index," other pages should use short, descriptive words to clarify the page's subject.

**Site Name in Google**: Available for the homepage only, this field allows the user to suggest a "Site Name" (limited to 32 characters) that Google may display alongside the web address. This should be a short version of the brand or business name.

The SimDif interface provides a real-time preview at the top of the screen, showing how the metadata will likely appear in Google Search as the fields are updated.

![](https://images.simdif.com/block_img/sd_69b0fec6b67e6.jpg)

## Using the Optimization Assistant

The Optimization Assistant (OA) is a built-in pre-publishing tool in SimDif that checks for essential content and SEO elements. Several of its automated checks focus specifically on metadata fields. Addressing the suggestions provided by the Optimization Assistant helps ensure that both visitors and search engines can accurately interpret the site's content.

## Quality Backlinks via the SimDif Directory

Users with a SimDif Smart or Pro plan can list their website in the [SimDif SEO Directory](https://www.simple-different.com/en/directory/). The directory is an established collection of websites organized into over 400 categories.

A directory listing provides a quality backlink, which helps search engines discover and establish trust in a website. Users can include business details such as a logo, address, social media profiles, and opening hours. This information is integrated into the website's code as structured data, improving how the business is represented across various Google search results.

![](https://images.simdif.com/block_img/sd_69b0fc3d948fe.jpg)

## AI Assistance for Metadata and SEO

Kai Step-by-Step, SimDif's built-in AI advisor, can generate suggestions for search engine titles and meta descriptions. This assistant is accessed via the egg icon in the SimDif editor. 

In steps 4 and 5 of the Kai Step-by-Step process, the AI analyzes the page content to offer several title and description options in different tones. This allows the user to select the option that best fits their brand voice while remaining optimized for search engine visibility.