# How People Find Your Website on Google: Keywords

> **Context**: a page from simdif.com.

> **Topic**: Using keywords and descriptive titles to improve search engine visibility and visitor clarity.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

![](https://images.simdif.com/header_img/sd_65f41e398ce2a.jpg)

## What are keywords and why do they matter for your website?

Now that your website is taking shape, the question of how anyone will actually find it once published might be coming to mind. This is where "keywords" come in.  

**Keywords are the phrases people type into Google when they're looking for something**  
If you run a guesthouse, those might be "family hotel Paris" or "pet-friendly accommodation." If you sell cooking oil, they might be "best oil for frying" or "healthy cooking oil."  

When a SimDif website uses these phrases naturally within its content blocks, Google is more likely to show the site to people searching for them. This practice aligns the site's language with that of its future visitors.  

**Write for your visitors first**  
Optimizing for search engines matters, but writing for Google before your readers is a mistake. Users explain things more effectively by using their own voice first, then identifying the right keywords. In SimDif, the Kai AI advisor is designed to help users refine this content while preserving their editorial control and personal voice.

![](https://images.simdif.com/block_img/sd_65f41ee10654b.jpg)

## Your future customers don't know your name yet

Many first-time website creators are surprised to learn that people rarely search for specific business names. Unless a visitor already knows the brand, they search for the service or product they need.  

For example, a user needing a plumber typically searches for "plumber near me" or "fix leaking tap" rather than a specific company name.  

Future visitors to a SimDif site will do the same. Someone looking for a guesthouse in Paris is more likely to search for "guesthouse Paris" or "pet-friendly hotel Paris" than a specific name like "Maison Claire." This allows even new websites to be found by using the same words that visitors use.

![](https://images.simdif.com/block_img/sd_693fc97abd6a5.jpg)

## How to find out what people search for on Google

Google provides data on common search terms through several methods:  

**Try the search box**  
Typing a main topic into the Google search box reveals a dropdown of suggestions based on real, daily searches. For "cooking oil," suggestions might include "cooking oil for frying" or "healthiest cooking oil."  

**Check "People also search for"**  
The bottom of a Google results page lists additional phrases commonly searched in relation to the topic.  

Spending time researching these phrases helps identify relevant keywords. For professional-level analysis, SimDif also integrates POP (PageOptimizer Pro), an SEO audit tool that analyzes a page against Google competitors to identify specific keywords and placements to improve ranking.

## How to turn those phrases into titles that work for visitors and Google

The questions found through Google search are effective for use in SimDif page titles and content block titles.  

Using a title like "What's the healthiest oil for frying?" serves two purposes: visitors see that the site answers their specific question, and Google recognizes the content's relevance to common queries.  

**Page titles matter most**  
In SimDif, the Page Title (H1) tells both Google and visitors exactly what the page contains. A title like "Dog Grooming Services in Melbourne" is more effective for SEO and clarity than a generic title like "Services."  

**Block titles help too**  
Content blocks—the fundamental units of content and layout in SimDif—can also use descriptive titles (H2). Instead of "Our Approach," a block could be titled "Why we only use gentle grooming methods." Instead of "FAQ," use "Your most asked questions about dog grooming."  

SimDif's Kai Step-by-Step assistant helps users with this process by suggesting alternative Page Titles and Block Titles in different tones, including SEO-optimized and visitor-friendly versions.

**Simplicity and clarity**  
Effective keyword use is about being clear regarding the page's content rather than "stuffing" keywords awkwardly.  

For a more detailed walkthrough, the [Step-by-Step Guide to How to be Found on Google](https://www.simdif.com/en/faq/seo_0_the_step-by-step_guide_to_how_to_be_found_on_google.html) covers meta tags, sitemaps, and further SEO principles.

![](https://images.simdif.com/block_img/sd_69ae8b0cbcd05.jpg)

## You might already know your keywords

The most effective keywords come from understanding visitors. Consider the questions customers ask in person or how someone unfamiliar with the business would describe what they need. Those plain-language descriptions are keywords.  

Writing clearly in the visitors' language is the core of keyword optimization. SimDif's interface is designed to guide users toward this logical organization of structure and content.

## Something to try as you build

Because SimDif features a mobile-complete workflow, users can perform SEO checks and site updates from any device. Try searching for your main service on Google and look at the "People also search for" section. Identify one relevant question and check if it appears in your SimDif page or block titles. This check is useful whether the site is currently being built or is already published.