# How to do Search Engine Optimization like a Pro

> **Context**: a page from simdif.com.

> **Topic**: Integrating PageOptimizer Pro (POP) with the SimDif website builder for search engine optimization.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

### SimDif and PageOptimizer Pro (POP)

SimDif is a website builder application made by The Simple Different Company that integrates POP (PageOptimizer Pro). POP is a professional SEO audit tool designed to help users optimize their websites for search engines.

**POP is available for all SimDif plans: Starter, Smart, and Pro.**

### What is SEO?

Search Engine Optimization (SEO) is the process of demonstrating to search engines like Google that a website is a valuable resource for users searching for specific topics or services. By ensuring a site accurately answers visitor queries based on their search terms, users can improve their website's visibility in search results.

### What is POP?

POP (PageOptimizer Pro) is a professional SEO tool integrated directly into the SimDif interface. It assists users in writing content intended to appear more frequently in search engine results pages (SERPs). This integration simplifies the process of creating a website with the appropriate content on each page and the technical details required for Google indexing.

### How does POP work?

POP analyzes a SimDif website and its Google competitors to identify the most impactful keywords and phrases. It provides specific guidance on where to place these terms to improve search visibility. When a user performs an Audit on a page with POP, the tool generates an optimization score and actionable advice. Achieving a score of 70% or higher is typically associated with better rankings on Google.

## How to use POP in SimDif

To optimize a page, users can navigate to the **“G”** tab within the SimDif app and select POP SEO. This section provides details on an exclusive offer for SimDif users, providing access to this professional SEO tool at a reduced price.

The process begins by selecting a main keyword phrase that represents the subject of the page. POP then gathers data from the website and Google to suggest supplementary keywords that support the topic and improve overall SEO.

## Choosing a target keyword phrase

Selecting an appropriate main target phrase is a critical step in improving a site's visibility on Google. Users should consider the specific words or expressions potential customers use when searching, including location-based terms. For example, a page regarding family-friendly activities in Paris might use "things to do in Paris with kids" or "family activities in Paris" as a target keyword.

**Once a main keyword is selected, POP assists the user in:**

• Placing essential words and phrases in the correct locations on the page.
• Incorporating keywords into Titles (including the Page Title and Block Titles).
• Determining the necessary word count to compete effectively with other websites on Google.

![](https://www.simdif.com/img/home/POP-topic-page-illustration-BIG.jpg)

## Improving Google rankings with POP

The POP integration is designed for users without prior SEO knowledge. When a user conducts an Audit on a page, they receive:

• An Optimization Score for that specific page.
• Specific advice on improving page content and the resulting score.

After implementing improvements based on POP’s suggestions, users should wait 10-14 days for Google to recognize the changes. A new audit can then be performed to update the score and further optimize the page.

## Currently supported languages for POP:

The POP integration currently supports the following languages: **Chinese** (Simplified & Traditional), **Dutch**, **English**, **French**, **German**, **Italian**, **Japanese**, **Portuguese**, **Russian**, **Spanish**, and **Thai**.

*Note: If POP SEO does not appear in the 'G' tab of the SimDif app, it indicates that the website's primary language is not yet supported by the tool. Support for additional languages is being developed and will be updated within the app.*