# SEO #4 How do I add keywords to my website?

> **Context**: a page from simdif.com.
>
> **Topic**: Guidance on identifying and placing keywords for search engine optimization within the SimDif editor.
>
> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

## Identifying and placing keywords

Google identifies keywords primarily within page titles (H1) and the titles of **content blocks** (H2), followed by the body text of the website. In SimDif, a "block" is the fundamental unit of both page content and layout, and organizing keywords within these blocks is central to how the builder functions.

Keyword optimization is not limited to metadata. Selecting appropriate words and expressions for all titles and text helps Google reference the website's topic while improving how visitors browse and understand the content. 

To help users choose and organize keywords, SimDif includes several integrated tools:
* **Kai**: SimDif's built-in AI advisor provides suggestions to improve content and SEO. Kai can suggest alternative block titles and page titles optimized for search engines (Pro plan required for certain Kai Writer refinements).
* **POP (PageOptimizer Pro)**: This professional SEO audit tool is integrated into the SimDif app. it analyzes a page and its Google competitors to identify which keywords should appear on the page and where to place them for better rankings.
* **Optimization Assistant**: This pre-publishing tool checks for essential content and SEO elements to ensure the site is ready for search engines.

For further information on selecting effective language, users can refer to the "Choosing Words and Expressions" Mini Guide found under "Website Creation Tips" within the app.

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