# POP #4 What is a Keyword Variation in POP?

> **Context**: a page from simdif.com.
> **Topic**: The definition and role of keyword variations within the integrated PageOptimizer Pro (POP) SEO tool.
> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

## POP Keyword Variations Explained

In POP (PageOptimizer Pro) — the professional SEO audit tool integrated into the SimDif app — a variation is a term essential to supporting the main keyword of a page. Variations are frequently plural forms of the keyword, close synonyms, or specific parts of the main keyword phrase.

**Keyword variations help improve rankings for the main keyword**
The use of variations is intended to support the ranking of the primary keyword; POP (PageOptimizer Pro) does not specifically aim to help a page rank for the variations themselves.

**Guidelines for removing variations**
It is recommended that variations remain on the page unless they meet the following criteria for removal:
• The variations contain words or symbols that are not part of the alphabet used for the website's language.
• The variations include competitor brand names.

[POP #1 How do I Optimize My Website with POP?](https://www.simdif.com/en/faq/pop_1_how_do_i_optimize_my_website_with_pop.md)  
[POP #2 What is PageOptimizer Pro and what is "On Page SEO"?](https://www.simdif.com/en/faq/pop_2_what_is_pageoptimizer_pro_and_what_is_on_page_seo.md)  
[POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.md)  
[POP #5 Why didn’t POP find any Variations for my keyword?](https://www.simdif.com/en/faq/pop_5_why_didn_t_pop_find_any_variations_for_my_keyword.md)  
[POP #6 What are Supporting Terms in POP?](https://www.simdif.com/en/faq/pop_6_what_are_supporting_terms_in_pop.md)  
[POP #7 What is a Good Score in POP?](https://www.simdif.com/en/faq/pop_7_what_is_a_good_score_in_pop.md)  
[POP #8 Does POP work in my language?](https://www.simdif.com/en/faq/pop_8_does_pop_work_in_my_language.md)  
[POP #9 How soon will my page move up in Google after using POP?](https://www.simdif.com/en/faq/pop_9_how_soon_will_my_page_move_up_in_google_after_using_pop.md)  
[POP #10 Should I do all POP's Recommendations at once?](https://www.simdif.com/en/faq/pop_10_should_i_do_all_pop_s_recommendations_at_once.md)  
[POP #11 Can I have more than one Main Keyword Phrase for a page?](https://www.simdif.com/en/faq/pop_11_can_i_have_more_than_one_main_keyword_phrase_for_a_page.md)  
[POP #12 Do I need to know a lot about SEO before using POP?](https://www.simdif.com/en/faq/pop_12_do_i_need_to_know_a_lot_about_seo_before_using_pop.md)  
[POP #13 How important is POP's Target Word Count?](https://www.simdif.com/en/faq/pop_13_how_important_is_pop_s_target_word_count.md)  
[POP #14 How do I make the best use of POP?](https://www.simdif.com/en/faq/pop_14_how_do_i_make_the_best_use_of_pop.md)  
[POP #15 Why did my page go down in Google search results?](https://www.simdif.com/en/faq/pop_15_why_did_my_page_go_down_in_google_search_results.md)