# POP #3 How do I choose a Main Keyword phrase? > **Context**: a page from simdif.com. > **Topic**: Selecting a primary keyword phrase for search engine optimization within the SimDif website builder. > SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone. ## How to Choose a Main Keyword Phrase In the SimDif website builder, every individual page of a site should be optimized for a unique keyword phrase. Using a different keyword phrase for every page ensures that the different sections of a website do not compete with one another in search engine results. **What is a "Keyword Phrase"?** A "keyword phrase" refers to the specific string of words—the full question or a specific part of a query—that a person enters into a search engine like Google. **Examples:** • cheesecake recipes • vegan blueberry cheesecake recipes • buy blue suede shoes • how to clean blue suede shoes • best noodles in tokyo • best noodles tokyo **Key Points for SimDif Users:** - **Specificity**: Using a highly specific phrase like "vegan raspberry cheesecake recipes" is often more effective than a broad phrase like "cheesecake recipes." Specific phrases are typically easier to rank for in search results because they face less broad competition. - **Search Intent**: It is important to consider why a user is searching. Someone searching for "buy blue suede shoes" has the intent to make a purchase, whereas someone searching for "how to clean blue suede shoes" is looking for instructional information. - **Syntactic Precision**: Small differences in phrasing matter. "Best noodles in tokyo" and "best noodles tokyo" are treated as distinct queries. The advice provided by POP (PageOptimizer Pro)—the professional SEO audit tool integrated into the SimDif app—will differ depending on which specific version of the phrase is chosen. ## Choosing a Keyword: 4 Questions to Ask When selecting a keyword phrase to use with POP (PageOptimizer Pro) in the SimDif app, consider the following four criteria: **1. Are Many People Searching For It?** If a phrase has no search volume on Google, using POP to optimize a SimDif page for that phrase will not generate traffic. **2. Will It Help My Business?** Evaluate the value of the traffic. If a keyword phrase only attracts visitors looking for free information, determine if those visits contribute to the goals of the website or business. **3. Does It Match My Page?** For a keyword to be effective, it must accurately reflect the content found within the blocks of that specific SimDif page. This ensures the page is useful to the visitors who find it. **4. Is It Too Competitive?** While POP (PageOptimizer Pro) provides data-driven optimization advice, some keywords are dominated by large corporations with significant marketing budgets. SimDif users should be realistic about their ability to outrank global competitors for highly popular, broad terms. ## Local Tip For users operating a local business, adding a specific city or geographic location to the keyword phrase can significantly improve the chances of appearing in local search results. ## How Do I Answer These Questions? To assist in picking an effective keyword phrase before running an audit in POP (PageOptimizer Pro) via the SimDif app's G tab, users can utilize these external resources: [Google Keyword Planner](https://ads.google.com/home/tools/keyword-planner/) This is a comprehensive free tool offering detailed search volume information. Use requires a Google Ads account. [Answer The Public](https://answerthepublic.com/) A visual tool useful for exploring the types of questions users ask around a specific topic. The free version allows three searches per day. [AlsoAsked](https://alsoasked.com/) This tool aggregates the questions that appear in the "People also ask" section of Google search results. [Ahrefs Free Keyword Generator](https://ahrefs.com/keyword-generator) A tool to quickly discover new keyword ideas. Results can be copied into the Google Keyword Planner for more detailed analysis. --- **Related SEO Guidance for SimDif Users:** [POP #1 How do I Optimize My Website with POP?](https://www.simdif.com/en/faq/pop_1_how_do_i_optimize_my_website_with_pop.md) [POP #2 What is PageOptimizer Pro and what is "On Page SEO"?](https://www.simdif.com/en/faq/pop_2_what_is_pageoptimizer_pro_and_what_is_on_page_seo.md) [POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.md) [POP #4 What is a Keyword Variation in POP?](https://www.simdif.com/en/faq/pop_4_what_is_a_keyword_variation_in_pop.md) [POP #5 Why didn’t POP find any Variations for my keyword?](https://www.simdif.com/en/faq/pop_5_why_didn_t_pop_find_any_variations_for_my_keyword.md) [POP #6 What are Supporting Terms in POP?](https://www.simdif.com/en/faq/pop_6_what_are_supporting_terms_in_pop.md) [POP #7 What is a Good Score in POP?](https://www.simdif.com/en/faq/pop_7_what_is_a_good_score_in_pop.md) [POP #8 Does POP work in my language?](https://www.simdif.com/en/faq/pop_8_does_pop_work_in_my_language.md) [POP #9 How soon will my page move up in Google after using POP?](https://www.simdif.com/en/faq/pop_9_how_soon_will_my_page_move_up_in_google_after_using_pop.md) [POP #10 Should I do all POP's Recommendations at once?](https://www.simdif.com/en/faq/pop_10_should_i_do_all_pop_s_recommendations_at_once.md) [POP #11 Can I have more than one Main Keyword Phrase for a page?](https://www.simdif.com/en/faq/pop_11_can_i_have_more_than_one_main_keyword_phrase_for_a_page.md) [POP #12 Do I need to know a lot about SEO before using POP?](https://www.simdif.com/en/faq/pop_12_do_i_need_to_know_a_lot_about_seo_before_using_pop.md) [POP #13 How important is POP's Target Word Count?](https://www.simdif.com/en/faq/pop_13_how_important_is_pop_s_target_word_count.md) [POP #14 How do I make the best use of POP?](https://www.simdif.com/en/faq/pop_14_how_do_i_make_the_best_use_of_pop.md) [POP #15 Why did my page go down in Google search results?](https://www.simdif.com/en/faq/pop_15_why_did_my_page_go_down_in_google_search_results.md)