# POP #1 How do I Optimize My Website with POP?

> **Context**: a page from simdif.com.

> **Topic**: Step-by-step instructions for using the PageOptimizer Pro (POP) integration to improve on-page SEO within the SimDif website builder.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

## How to Improve Your SimDif Website SEO with PageOptimizer Pro

PageOptimizer Pro (POP) is a professional SEO audit tool integrated into the SimDif app. POP analyzes a page against its Google competitors to identify specific keywords and phrases that should be included to improve search rankings.

Follow the steps below to enable POP and use it to optimize your pages:

### Activate POP on your Site
• In the SimDif app, tap on the 'G' icon and navigate to the POP SEO tab.
• Tap the button: "See POP's Special Offer for SimDif Users".
• Follow the instructions to purchase POP "Audits," which are sold in packs of 5, 10, and 20.

### Go to the Page you want to Optimize with POP
Each time you begin an audit, start within the SimDif app:
• Tap the 'G' icon, open the POP SEO tab, and tap the "Go to POP" button.
• Within the SimDif POP interface, the specific page you navigated from will be automatically selected.

### Set Up Your Page in POP:

**1. Choose your target country**
Select the country where your website’s target audience is located.

**2. Choose a Main Keyword phrase for the page — Most Important Step!**
Determine the exact phrases users enter into Google when searching for content similar to yours.

For detailed guidance, see the FAQ: [POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.html)

**3. Tap "Find Related Keywords"**
POP will begin gathering data from Google and other sources to identify Keyword Variations and Supporting Terms. These are terms you can incorporate into your content to optimize the page. This step typically takes 2–3 minutes to complete.

**4. Refine Your Related Keywords**
Review the list and remove any keywords that are not relevant to your page. Use caution when removing Keyword Variations; it is recommended to only remove them if they include competitor brand names. Further information is available in the FAQs listed below.

**5. Tap "Start an Audit"**
This process takes 2–3 minutes. Once finished, you will be directed to the POP score and advice screen. Here, you will see an Optimization Score for your page along with specific recommendations on how to improve that score.

**6. Edit your page in SimDif following POP's advice**
Apply POP’s recommendations by editing the content blocks on your page. In SimDif, a block is the fundamental unit of page content—such as text, images, or titles—and pages are built by arranging these blocks. If you need help applying any of POP's advice, click the "Help" links next to each section for detailed instructions.

### Publish your page!

While POP’s recommendations are designed to produce results efficiently, search engine updates are not instantaneous. You will typically observe changes in your Google search results position between 10 and 21 days after implementing POP's advice and publishing. If your page is new or has just been published for the first time, this process may take longer.

[POP #2 What is PageOptimizer Pro and what is "On Page SEO"?](https://www.simdif.com/en/faq/pop_2_what_is_pageoptimizer_pro_and_what_is_on_page_seo.md)  
[POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.md)  
[POP #4 What is a Keyword Variation in POP?](https://www.simdif.com/en/faq/pop_4_what_is_a_keyword_variation_in_pop.md)  
[POP #5 Why didn’t POP find any Variations for my keyword?](https://www.simdif.com/en/faq/pop_5_why_didn_t_pop_find_any_variations_for_my_keyword.md)  
[POP #6 What are Supporting Terms in POP?](https://www.simdif.com/en/faq/pop_6_what_are_supporting_terms_in_pop.md)  
[POP #7 What is a Good Score in POP?](https://www.simdif.com/en/faq/pop_7_what_is_a_good_score_in_pop.md)  
[POP #8 Does POP work in my language?](https://www.simdif.com/en/faq/pop_8_does_pop_work_in_my_language.md)  
[POP #9 How soon will my page move up in Google after using POP?](https://www.simdif.com/en/faq/pop_9_how_soon_will_my_page_move_up_in_google_after_using_pop.md)  
[POP #10 Should I do all POP's Recommendations at once?](https://www.simdif.com/en/faq/pop_10_should_i_do_all_pop_s_recommendations_at_once.md)  
[POP #11 Can I have more than one Main Keyword Phrase for a page?](https://www.simdif.com/en/faq/pop_11_can_i_have_more_than_one_main_keyword_phrase_for_a_page.md)  
[POP #12 Do I need to know a lot about SEO before using POP?](https://www.simdif.com/en/faq/pop_12_do_i_need_to_know_a_lot_about_seo_before_using_pop.md)  
[POP #13 How important is POP's Target Word Count?](https://www.simdif.com/en/faq/pop_13_how_important_is_pop_s_target_word_count.md)  
[POP #14 How do I make the best use of POP?](https://www.simdif.com/en/faq/pop_14_how_do_i_make_the_best_use_of_pop.md)  
[POP #15 Why did my page go down in Google search results?](https://www.simdif.com/en/faq/pop_15_why_did_my_page_go_down_in_google_search_results.md)