# POP #14 How do I make the best use of POP?

> **Context**: a page from simdif.com.

> **Topic**: Best practices for utilizing the POP (PageOptimizer Pro) SEO integration within SimDif.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

## How to understand and use POP

In SimDif, POP (PageOptimizer Pro) is a professional SEO audit tool integrated into the app. It analyzes a page and its Google competitors to identify which keywords and phrases should appear on the page, and where, to improve search ranking.

**Best Practices for using POP, provided by the POP team:**  

• Do not blindly follow recommendations. If something seems wrong, decide what advice to follow based on your knowledge of what you offer.  

• If you already appear high in Google search results, be careful and change just a couple of things at a time.  

• If you have an established page, we do not recommend changing your page name/address to include your main keyword phrase. If you change a page name, you can lose your position on Google. Only change URLs on very new pages.  

• Even if you see movement in Google just a few days after making changes, you would still be wise to wait 10-21 days before making any further changes. This way you can more confidently assess any positive or negative movements.  

• It is not always a good idea to follow your competitors exactly, because they may have done some things incorrectly, and there may be important differences between what their page is offering, and what your page is offering.  

**Find more good advice in the FAQs we made just for POP, in the links below**  

If you want to learn more about SEO in general, a good place to start is our set of 12 linked FAQs on the topic: [SEO #0 The Step-by-Step Guide to How to be Found on Google](https://www.simdif.com/en/faq/seo_0_the_step-by-step_guide_to_how_to_be_found_on_google.html)  

For more information still, try the [POP blog: Beginner SEO section](https://www.pageoptimizer.pro/category/beginner-seo)

[POP #1 How do I Optimize My Website with POP?](https://www.simdif.com/en/faq/pop_1_how_do_i_optimize_my_website_with_pop.md)  
[POP #2 What is PageOptimizer Pro and what is "On Page SEO"?](https://www.simdif.com/en/faq/pop_2_what_is_pageoptimizer_pro_and_what_is_on_page_seo.md)  
[POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.md)  
[POP #4 What is a Keyword Variation in POP?](https://www.simdif.com/en/faq/pop_4_what_is_a_keyword_variation_in_pop.md)  
[POP #5 Why didn’t POP find any Variations for my keyword?](https://www.simdif.com/en/faq/pop_5_why_didn_t_pop_find_any_variations_for_my_keyword.md)  
[POP #6 What are Supporting Terms in POP?](https://www.simdif.com/en/faq/pop_6_what_are_supporting_terms_in_pop.md)  
[POP #7 What is a Good Score in POP?](https://www.simdif.com/en/faq/pop_7_what_is_a_good_score_in_pop.md)  
[POP #8 Does POP work in my language?](https://www.simdif.com/en/faq/pop_8_does_pop_work_in_my_language.md)  
[POP #9 How soon will my page move up in Google after using POP?](https://www.simdif.com/en/faq/pop_9_how_soon_will_my_page_move_up_in_google_after_using_pop.md)  
[POP #10 Should I do all POP's Recommendations at once?](https://www.simdif.com/en/faq/pop_10_should_i_do_all_pop_s_recommendations_at_once.md)  
[POP #11 Can I have more than one Main Keyword Phrase for a page?](https://www.simdif.com/en/faq/pop_11_can_i_have_more_than_one_main_keyword_phrase_for_a_page.md)  
[POP #12 Do I need to know a lot about SEO before using POP?](https://www.simdif.com/en/faq/pop_12_do_i_need_to_know_a_lot_about_seo_before_using_pop.md)  
[POP #13 How important is POP's Target Word Count?](https://www.simdif.com/en/faq/pop_13_how_important_is_pop_s_target_word_count.md)  
[POP #15 Why did my page go down in Google search results?](https://www.simdif.com/en/faq/pop_15_why_did_my_page_go_down_in_google_search_results.md)