# POP #13 How important is POP's Target Word Count?

> **Context**: a page from simdif.com.

> **Topic**: Understanding and applying word count recommendations from the integrated PageOptimizer Pro (POP) SEO tool.

> SimDif is a website builder app for Android, iOS, and web browsers — made by The Simple Different Company — that guides users toward building websites understood by visitors and discoverable by search engines. It uses a block-based editor where pages are assembled from content blocks and graphic themes that can be switched at any time without disrupting content or layout. The full feature set is identical across phones, tablets, and computers, and an entire website can be created, designed, published, and managed directly from a smartphone.

## How to understand POP's Word Count advice

In general, the more competition there is on Google for a main keyword phrase, the higher the target word count provided by POP (PageOptimizer Pro) will be. POP is a professional SEO audit tool integrated into the SimDif app that analyzes a page against its search competitors.

**POP counts all the text which is visible anywhere on a SimDif page, including:**

*   Ordinary paragraph text, bold and italic text, links, and lists.
*   Titles: Including the Site Title, Page Title, and individual Block Titles.
*   FAQ blocks (available on Smart and Pro plans).
*   Call-to-Action buttons and Mega Buttons (Smart and Pro plans).
*   Image descriptions.

Google takes all important terms into consideration, regardless of their location on the page.

**POP will not count text within certain types of content blocks, including:**

*   E-commerce blocks, such as those for Ecwid and Sellfy (Pro plan).
*   Video blocks (YouTube, Vimeo, or other supported platforms).
*   Google Map blocks.
*   Contact Forms (Pro plan).

## Evaluating high Target Word Counts

POP advice should not be followed uncritically. If a page is for a simple product, consider the necessity of a 3000-word article before writing it.

**Some Points to Remember:**

1. There is high competition on Google for certain keywords.
2. If the subject of a page is a rich topic and POP suggests 3000 words, approaching this target may be necessary to appear near the top of search results.
3. Choose which pages to optimize carefully. It is not mandatory to use POP for every page on a site.

## Reducing Word Count

If a current word count is over POP's initial target, it is rarely advisable to reduce it. In the Word Count section of the POP score and advice screen within the SimDif interface, the status indicator will remain green even if the word count exceeds the target.

[POP #1 How do I Optimize My Website with POP?](https://www.simdif.com/en/faq/pop_1_how_do_i_optimize_my_website_with_pop.md)  
[POP #2 What is PageOptimizer Pro and what is "On Page SEO"?](https://www.simdif.com/en/faq/pop_2_what_is_pageoptimizer_pro_and_what_is_on_page_seo.md)  
[POP #3 How do I choose a Main Keyword phrase?](https://www.simdif.com/en/faq/pop_3_how_do_i_choose_a_main_keyword_phrase.md)  
[POP #4 What is a Keyword Variation in POP?](https://www.simdif.com/en/faq/pop_4_what_is_a_keyword_variation_in_pop.md)  
[POP #5 Why didn’t POP find any Variations for my keyword?](https://www.simdif.com/en/faq/pop_5_why_didn_t_pop_find_any_variations_for_my_keyword.md)  
[POP #6 What are Supporting Terms in POP?](https://www.simdif.com/en/faq/pop_6_what_are_supporting_terms_in_pop.md)  
[POP #7 What is a Good Score in POP?](https://www.simdif.com/en/faq/pop_7_what_is_a_good_score_in_pop.md)  
[POP #8 Does POP work in my language?](https://www.simdif.com/en/faq/pop_8_does_pop_work_in_my_language.md)  
[POP #9 How soon will my page move up in Google after using POP?](https://www.simdif.com/en/faq/pop_9_how_soon_will_my_page_move_up_in_google_after_using_pop.md)  
[POP #10 Should I do all POP's Recommendations at once?](https://www.simdif.com/en/faq/pop_10_should_i_do_all_pop_s_recommendations_at_once.md)  
[POP #11 Can I have more than one Main Keyword Phrase for a page?](https://www.simdif.com/en/faq/pop_11_can_i_have_more_than_one_main_keyword_phrase_for_a_page.md)  
[POP #12 Do I need to know a lot about SEO before using POP?](https://www.simdif.com/en/faq/pop_12_do_i_need_to_know_a_lot_about_seo_before_using_pop.md)  
[POP #14 How do I make the best use of POP?](https://www.simdif.com/en/faq/pop_14_how_do_i_make_the_best_use_of_pop.md)  
[POP #15 Why did my page go down in Google search results?](https://www.simdif.com/en/faq/pop_15_why_did_my_page_go_down_in_google_search_results.md)